Our best instrument for innovation is you.
Start here for an overview of how we begin.
Gather Data
Go to the field. Observe directly. Understand what’s truly happening—don’t rely on assumptions or secondhand information.
Grasp Insights
Once data is gathered, it’s time to make sense out of it. This requires a jump, a synthesis. It requires both invention and human judgement.
Give it Life
Create and test multiple solutions. Make sure all stakeholders understand their role in a solution. Innovation happens through teamwork.Gather Data
Understand your challenge from all angles and dive deeper into the root of the problem. Bandaids don’t cure diseases.
Keep in mind this is meant to help you understand your problem soas you’re looking try to stay open and not jump to solutions, just be aware and observe.
Gather Data Tools
Contextual Observation
Contextual Inquiries combine classical in-depth interviews with an observation of the users in the actual context of use.
Think Aloud
This tool has participants think aloud while completing tasks, revealing design issues, validating new ideas, and highlighting ways to improve the current experience.
Journey Mapping
A journey map visualizes the full patient or employee experience, helping identify pain points and opportunities, and often leading to clear, actionable steps for improvement.Grasp Insights
Understand your challenge from all angles and dive deeper into the root of the problem. Bandaids don’t cure diseases.
Keep in mind this is meant to help you understand your problem soas you’re looking try to stay open and not jump to solutions, just be aware and observe.
Grasp Insights Tools
Identify Themes
A deep dive into data—through surveys or observations—can get overwhelming fast. Identifying themes and patterns helps simplify the findings, clarify the problem, and lay the groundwork for clear, actionable next steps.
Personas
A persona is an archetype based on real behaviors and attitudes. It helps teams move beyond assumptions and design for actual needs—ensuring decisions resonate with real people, like patients, caregivers, or end users.
Extreme Users
Engaging with extreme users—those with amplified needs—can reveal emerging behaviors and smart workarounds. These insights often reflect broader user needs, helping teams design solutions that serve everyone more effectively.Give it Life
Understand your challenge from all angles and dive deeper into the root of the problem. Bandaids don’t cure diseases.
Keep in mind this is meant to help you understand your problem soas you’re looking try to stay open and not jump to solutions, just be aware and observe.
Give it Life Tools
Testing Your Prototype
It’s easy to skip ahead to final solutions, but prototyping early helps catch problems sooner. By testing rough drafts with users, you can refine what’s useful, usable, and desirable—before locking in a full implementation.
Out-of-Box Experience
This tool helps you shape a strong first impression—whether in a product or process. A confusing start can hurt both perception and usage, so the goal is to reduce friction and spark delight from the very beginning.
