Our best instrument for innovation is you.
Start here for an overview of how we begin.
Gather Data
Seek deeper understanding of challenges and opportunities.
Grasp Insights
Once data is gathered, it’s time to make sense out of it. This requires a jump, a synthesis. It requires both invention and human judgement.
Give it Life
Create and test multiple solutions. Make sure all stakeholders understand their role in a solution. Innovation happens through teamwork.Gather Data
Understand your challenge from all angles and dive deeper into the root of the problem. Bandaids don’t cure diseases.
Keep in mind this is meant to help you understand your problem soas you’re looking try to stay open and not jump to solutions, just be aware and observe.
Gather Data Tools
Contextual Observation
Contextual Inquiries combine classical in-depth interviews with an observation of the users in the actual context of use.
Out-of-box Experience
Contextual Inquiries combine classical in-depth interviews with an observation of the users in the actual context of use.
Walk-a-mile Immersion
Contextual Inquiries combine classical in-depth interviews with an observation of the users in the actual context of use.Grasp Insights
Understand your challenge from all angles and dive deeper into the root of the problem. Bandaids don’t cure diseases.
Keep in mind this is meant to help you understand your problem soas you’re looking try to stay open and not jump to solutions, just be aware and observe.
Grasp Insights Tools
Contextual Observation
Contextual Inquiries combine classical in-depth interviews with an observation of the users in the actual context of use.
Out-of-box Experience
Contextual Inquiries combine classical in-depth interviews with an observation of the users in the actual context of use.
Walk-a-mile Immersion
Contextual Inquiries combine classical in-depth interviews with an observation of the users in the actual context of use.Give it Life
Understand your challenge from all angles and dive deeper into the root of the problem. Bandaids don’t cure diseases.
Keep in mind this is meant to help you understand your problem soas you’re looking try to stay open and not jump to solutions, just be aware and observe.
Give it Life Tools
Contextual Observation
Contextual Inquiries combine classical in-depth interviews with an observation of the users in the actual context of use.Out-of-box Experience
Contextual Inquiries combine classical in-depth interviews with an observation of the users in the actual context of use.
