Gather Data

Seek deeper understanding of challenges and opportunities.

Grasp Insights

Once data is gathered, it’s time to make sense out of it. This requires a jump, a synthesis. It requires both invention and human judgement.

Give it Life

Create and test multiple solutions. Make sure all stakeholders understand their role in a solution. Innovation happens through teamwork.

Gather Data

Understand your challenge from all angles and dive deeper into the root of the problem. Bandaids don’t cure diseases.

Keep in mind this is meant to help you understand your problem soas you’re looking try to stay open and not jump to solutions, just be aware and observe.

Gather Data Tools

Contextual Observation

Contextual Inquiries combine classical in-depth interviews with an observation of the users in the actual context of use.

Out-of-box Experience

Contextual Inquiries combine classical in-depth interviews with 
an observation of the users in the actual context of use.

Walk-a-mile Immersion

Contextual Inquiries combine classical in-depth interviews with 
an observation of the users in the actual context of use.

Grasp Insights

Understand your challenge from all angles and dive deeper into the root of the problem. Bandaids don’t cure diseases.

Keep in mind this is meant to help you understand your problem soas you’re looking try to stay open and not jump to solutions, just be aware and observe.

Grasp Insights Tools

Contextual Observation

Contextual Inquiries combine classical in-depth interviews with 
an observation of the users in the actual context of use.

Out-of-box Experience

Contextual Inquiries combine classical in-depth interviews with 
an observation of the users in the actual context of use.

Walk-a-mile Immersion

Contextual Inquiries combine classical in-depth interviews with 
an observation of the users in the actual context of use.

Give it Life

Understand your challenge from all angles and dive deeper into the root of the problem. Bandaids don’t cure diseases.

Keep in mind this is meant to help you understand your problem soas you’re looking try to stay open and not jump to solutions, just be aware and observe.

Give it Life Tools

Contextual Observation

Contextual Inquiries combine classical in-depth interviews with 
an observation of the users in the actual context of use.

Out-of-box Experience

Contextual Inquiries combine classical in-depth interviews with 
an observation of the users in the actual context of use.

Walk-a-mile Immersion

Contextual Inquiries combine classical in-depth interviews with 
an observation of the users in the actual context of use.
Explore our Innovation Pathways