Brandon Cornuke

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Brandon supports the strategy and execution of major transformation efforts at UH and serves as the primary liaison between UH Ventures and the Office of Transformation. He focuses on system initiatives like reducing defects in value, designing for value, and advancing value-based models of care delivery, management, and measurement. He also coordinates the systematic identification of important problems at UH, which involves building programmatic activities and an environment to both inspire and educate caregivers across the organization. This inclusive work to promote UH’s culture of innovation brings together internal partners, processes, and technologies in support of UH’s innovation priorities.

Prior to joining the UH Ventures team, Brandon was the Vice President of Strategy & Innovation at MAGNET, Northeast Ohio’s center for manufacturing talent, transformation, and innovation. There he was responsible for redesigning, launching, and growing MAGNET’s entrepreneurship program and, later, leading MAGNET’s efforts to coordinate rapid PPE production as part of Ohio’s Alliance to Fight COVID-19.

Brandon also teaches as an Adjunct Professor of Design & Innovation at Case Western Reserve University’s Weatherhead School of Management and is the author of The Value Proposition Matrix: An Innovator’s Guide to Four Questions that Separate Success from Failure. Brandon is an experienced innovation leader, having co-founded a consumer products company, consulted with hundreds of startups, and led transformation and innovation efforts for multi-billion-dollar businesses such as Hitachi, Target, and American Greetings. He has shared his innovation methodologies with some of the most respected organizations in the world, including Fortune 500 companies, world-class cultural institutions, and professional sports teams.

Brandon holds a BA in Economics from Trinity University and an MBA from Northwestern University’s Kellogg School of Management.